Prepared exclusively for NEO Group
Strategic
Partnership
Proposal
2027 - 2028
ONE PARTNER.
FIVE FLAGSHIP PROPERTIES.
YEAR-ROUND CORPORATE ENGAGEMENT.
UNITING CORPORATES.IGNITING SPORTS.
Strategic
The opportunity
Let’s build
the next chapter.
The proposed partnership positions NEO Group at the centre of the IFR Events calendar - not as the sponsor of one event, but as IFR’s year-round Strategic Partner.
NEO will recieve:
- Main Partner status across five IFR properties
- Year-round brand visibility
- Employee-participation opportunities
- Corporate hospitality
- Employer-branding content
- On-site activations
- Direct engagement with Malta’s corporate community
The IFR 2027 Calendar
Proposed programme
October 2026 – May 2027
IFR Football League
Corporate 6-a-side league and cup
March 2027
IFR Padel Cup
One-day corporate padel festival
Up to 12 NEO teams
29–30 May 2027
IFR Champions Cup
Two-day corporate football festival
October 2027
IFR Fast Five
One-day 5-a-side football festival
Date agreed annually
NEO FAIR
Dedicated company sports and family festival
The opportunity
Official Strategic Partner
of IFR Events 2027
Partnership Status
- Main Partner across all five partnership properties
- Agreed category exclusivity
- “Powered by NEO” integration
- First right to renew
Brand Visibility
- Priority event branding
- Presence across core event communications
- Logo and links on relevant event webpages
- Venue, entrance and press-wall branding
- Participant-shirt branding at selected events
Content and Activation
- Dedicated partnership announcements
- Inclusion in selected photography and video
- Visibility in official event aftermovies
- Employer-branding opportunities
- Agreed on-site activations
Participation and Hospitality
- Agreed NEO participation across the complete partnership calendar
- Dedicated hospitality at selected events
- Invitations for NEO representatives and guests
- Trophy-presentation involvement
Event Partnership Benefits
Five properties.
One Strategic Partnership.
Includes: Main Partner Status • Powered by NEO Integration • Trophy Involvment
| Benefit | Football League | Padel Cup | Champions Cup | IFR Fast Five |
|---|---|---|---|---|
| Team participation | 1 league team | Up to 12 NEO teams | 1 Men’s + 1 Women’s team | Up to 2 teams |
| Hospitality | Finals allocation | Branded company area | Premium branded area | Branded company area |
| Venue Branding | Season-long presence | Priority presence | Priority presence | Priority presence |
| Participant-shirt logo | Selected apparel | Included | Included | Included |
| Digital presence | Season-long | Event campaign | Premium event campaign | Event campaign |
| Photography and video | Selected content | Included | Premium content | Included |
| Aftermovie visibility | Season recap | Included | Premium placement | Included |
| Activation opportunity | Matchday or finals | Event activation | IFR Village activation | Football-festival activation |
Football League
- Team participation
- 1 league team
- Hospitality
- Finals allocation
- Venue Branding
- Season-long presence
- Participant-shirt logo
- Selected apparel
- Digital presence
- Season-long
- Photography and video
- Selected content
- Aftermovie visibility
- Season recap
- Activation opportunity
- Matchday or finals
Padel Cup
- Team participation
- Up to 12 NEO teams
- Hospitality
- Branded company area
- Venue Branding
- Priority presence
- Participant-shirt logo
- Included
- Digital presence
- Event campaign
- Photography and video
- Included
- Aftermovie visibility
- Included
- Activation opportunity
- Event activation
Champions Cup
- Team participation
- 1 Men’s + 1 Women’s team
- Hospitality
- Premium branded area
- Venue Branding
- Priority presence
- Participant-shirt logo
- Included
- Digital presence
- Premium event campaign
- Photography and video
- Premium content
- Aftermovie visibility
- Premium placement
- Activation opportunity
- IFR Village activation
IFR Fast Five
- Team participation
- Up to 2 teams
- Hospitality
- Branded company area
- Venue Branding
- Priority presence
- Participant-shirt logo
- Included
- Digital presence
- Event campaign
- Photography and video
- Included
- Aftermovie visibility
- Included
- Activation opportunity
- Football-festival activation
NEO Fair
A dedicated company sports and family festival, delivered as part of the partnership.
Final placements, participation, hospitality and content deliverables will be agreed during the annual partnership-planning process.
NEO Fair
A dedicated company sports and family festival, delivered as part of the partnership.
Venue and sport
- 11-a-side venue, including setup access the evening before
- Football equipment, including balls and bibs
- Two padel courts for six hours, including rackets
- Three coordinators covering football, padel, games and the event programme
Event infrastructure
- 8m x 8m branded marquee with rattan furniture, tables and chairs
- Ten picnic benches and ten umbrellas
- Branded picnic-bench tabletops
- Setup, transport and dismantling
Entertainment and family activities
- Six-hour professional host/MC, DJ service, PA system and microphone
- Two bouncy castles, balloon entertainment, magic show and face painting
- Table tennis, table football, tug of war, sack or potato-spoon race, dodgeball and beanbag toss
Branding and awards
- 2.5m x 2.5m NEO Fair photo backdrop
- Football and padel trophies with changeable winner plaques
- NEO Group branding integrated throughout the event environment
The final programme, timings and activity selection will be agreed annually. Equivalent replacements may be used where a listed supplier or activity is unavailable.
Year-round Impact
More than Sponsorship.
Participate
Engage NEO employees through league football, padel and tournament football.
Bring employees and their families together through the annual NEO Fair.
Host
Welcome colleagues, clients and guests through dedicated hospitality.
Activate
Create branded challenges, competition moments and on-site experiences.
Create
Develop photography, video, interviews and employer-branding content.
Connect
Build relationships across Malta’s corporate community.
Showcase Neo’s culture
Celebrate NEO’s people, teamwork and commitment to employee wellbeing.
Partnership Options
Choose Your Partnership Term.
All prices exclude VAT. A scheduled payment plan will be agreed within the final partnership agreement.
Partnership Delivery
One agreement.
One annual strategy.
Planning and coordination
- One primary partnership contact
- An agreed annual activation calendar
- Pre-event planning meetings
- Confirmed team and hospitality allocations
Branding, content and reporting
- Defined branding and artwork deadlines
- Agreed photography and video deliverables
- Post-event content delivery
- Event recap and partnership reporting
Built for continuity
The 2028 partnership will include five comparable partnership properties, including the annual NEO Fair. Any changes to the event calendar will be agreed jointly, with equivalent partnership value maintained.
Custom activations outside the agreed scope will be quoted separately.
Partnership Delivery
Let’s build the next chapter
of NEO x IFR Events.
Select
Choose the preferred partnership term.
Align
Confirm partnership objectives and category exclusivity.
Plan
Agree participation, hospitality, branding and activations.
Launch
Announce the partnership and begin the 2027 IFR journey.